Social Media

Friends and family all around the world were exposed to the event through the festival website and APP, live streaming of scores and matches and results were published in prominent newspapers.

Please see the summary below highlighting the extensive marketing, communication and media support generated.

Coverage via Live Video Streaming with a running commentary. Viewers watched the games in Ballito, Zimbabwe, the Netherlands and in Japan.

STATISTICAL HIGHLIGHTS:                                                                                                                            

  • On day 2 there was a total of 651 views.
  • The top viewership was for game 6 on day 2 with 365 views.                                                          
  • On day 3 there was 246 viewers.   

Easter Festival Website (

Twitter (@StDunstansCol)

‘Live’ scoring for each fixture. Summary of the day’s play. Results were retweeted by @SASCHOOLSPORTS, @SchoolRugby, @schoolsportsnow, @hsrugbyworld, @SchoolrugbyS, @Starmetrosport, @SchoolsTribune

Live scoring and updates on the St Dunstan’s College Facebook page (  The school currently has over  2 500 followers.

Further to this, a Festival page ( was added to this for the 2016 festival and has now got many followers.

Press Coverage in The Star – Metro Sport Section and in Caxton’s Benoni City Times (These articles can be viewed on the Festival Website or on the App).

Communication with participating schools, parents and pupils as well as players.

Promotion of the event through posters, banners, online and traditional media.

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